If you’re a small to medium-sized business, you’re likely always trying to find new ways to advertise your business and get more customers to come through your door. Thankfully, there is no shortage of ways to market your product and/or services, even if you’re working with a conservative marketing budget. If you haven’t thought about couponing before, we’re here to let you know about the many benefits of using coupons as part of your overall marketing plan.
Reward your existing customers and attract new ones
Your existing customers will jump at the chance to get discounts at a business they already know and love. Let them know that your business has coupons in the Admazing Savings coupon book via social media, an e-newsletter, or by putting up a sign on location. Potential customers will be more inclined to try out your products or services if they can receive a discount. When they do, this is your opportunity to make a great first impression, and they’ll be sure to keep coming back (even at regular price!).
Track your ROI
It’s not always possible to track the return on investment (ROI) for certain marketing tactics, but with Admazing Savings mobile app, you can see how many coupons have been redeemed. You can also track how many physical coupons have been redeemed by keeping a log internally. To calculate ROI, divide net profit by total investment (i.e. the cost of the ad) and multiply by 100. Once you know the ROI, you can confidently make a decision on whether or not any marketing tactic is an effective way to achieve your business objectives.
Keep it affordable
All forms of advertising require some form of investment, but we understand that most small to medium-sized businesses need to keep a very close eye on costs. When you buy ads in Admazing Savings coupon books before March 31st, you’ll receive an early bird discount of $25/ad per year. You’ll also receive 3 free books with your ad purchase! A coupon page (double-sided) is $549 + GST, which ends up being just $45.75 + GST per month. Depending on your business, it takes only a handful of customers to redeem your coupons per month to cover the cost of your investment. The cost of the ad includes design and layout – no need to hire a graphic designer, costing anywhere from $25 to $150 per hour.
Give back to the community
When you choose to advertise with Admazing Savings, it benefits Alberta’s communities. The proof is in the numbers. 100% of the profits stay in Alberta and 100% of the books are printed in Canada. Admazing Savings was proud to support Albertans with our 2018/19 coupon books with 75,000 coupon books sold, $787,500 in proceeds given to Albertan schools, sports teams, and other organizations, and more than 10,000 coupons redeemed through the Admazing Savings mobile app – pretty impressive for its first year in action! Read more about how Admazing Savings supports communities within Alberta.
If you’re considering making Admazing Savings a part of your marketing plan, contact us today. We’re happy to discuss in more detail the benefits of advertising with us, and the options that are available to you. A win-win!